Date: 6/20/2012 3:00 p.m. EDT
Topic: SEO Basics for College Planners with Mike Saunders
Presented by: Mike Saunders
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SEO Basics for College Planners with Mike Saunders
Have you heard of Search Engine Optimization (SEO)?
Like many people, you have probably heard of the term. You know that there are ways that you can make your site appear higher in search engine’s like Google, and the pay-off can be huge!
„X 73% of activity online is in one way or another “related to local content”
„X For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
„X 97% of Internet users in the U.S. gather shopping information online, and of those consumers 51% characterize their behavior as “Shop Online, Purchase Offline”
„X 70% of online searchers will use local search to find offline businesses.
SEO is a process where you make your website more friendly to the search engines….but while the SEO information is out there online for the taking…it is also fraught with misinformation, fraudulent offers and antiquated methods.
Mike Saunders has worked with the NICCP for over 5 years and holds an MBA in Marketing and helps small business owners increase sales using online marketing.
In addition to coaching and consulting clients in his firm Marketing Huddle LLC, Mike enjoys teaching Marketing as an Adjunct Marketing Professor at select Colleges and Universities. Mike also is a Marketing Consultant with the Denver Small Business Development Center (SBDC) and is the author of 2 marketing books on Amazon.
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