Blog - Association of Certified College Planning Specialists

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Your Kid Has Their PSAT Scores, Now What?

On December 12, students across the country will be able to access their PSAT scores. For many students, this may be a time of great confusion. Some students may not understand what their score means. They may be asking “Is this a good score?” or “What does this mean for…
 

Use Diagnostic Questioning in Your Seminars & Workshops

We have been testing various marketing strategies and client approaches getting ready for our reorganization and marketing launch in January, but I can tell you that without a doubt there is ONE simple client approach that works best. For lack of better terminology, I will just call it “diagnostic questioning”.…
 

Marketing Plan Bullet Points for Your College Funding Business

As financial professionals, we spend a lot of time explaining and reinforcing to our clients the importance of following a financial plan. However, only a small percentage of us take our own advice when it comes to marketing plans. Many take on a haphazard approach that consists of an occasional…
 

FORUM REPOST - Low EFC: There IS too much of a good thing!

The following is a response made by one of our members, Jessica Berkowitz Minier, CCPS®, on our member-only discussion forum. Like myself, she has been in the financial aid “game” long enough to see everything. I personally recognize her knowledge with the utmost esteem. Her explanation of a particular client’s…
 
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